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O’Brien’s Deli is a family-owned restaurant in Winston-Salem known for using only the freshest ingredients for their deli sandwiches. Their brand needed a refresh to better reflect the quality of their food, stand out from local competitors, and appeal to a broader audience. This rebrand establishes a clear visual system—featuring updated colors, typography, and illustrations—to bring their identity to life.
2025
Illustrator, Procreate, InDesign, Photoshop