Portfolio
Folkist Space
Omnium Gatherum
Posters
Reflection of Practice
Campus Chronicles
Paper Trail
In Bloom
O’Brien’s Deli
Sensory Playhouse
Let Death Be Kinder
Resume
About

O’Brien’s Deli Restaurant

O’Brien’s Deli is a family-owned restaurant in Winston-Salem known for using the freshest ingredients for their deli sandwiches. Their brand needed a refresh to better reflect the quality of their food, stand out from local competitors, and appeal to a broader audience. This fictional rebrand establishes a clear visual system featuring updated colors, typography, and illustrations to bring their identity to life.

Rebrand
2025
Illustrator, Procreate, InDesign, Photoshop, Miro