Paper Trail Library


This project focused on developing the visual identity, brand system, and introductory web page for a new zine-centered initiative conceptualized by Madi Cole. Along with my client, we decided on the best solutions forward to make her brand into something she was excited about. This included naming, typography system, color palette, illustrations, and a website design.

Paper Trail Library is dedicated to making zines more accessible to the public. With a playful and community-driven approach, this brand aims to expand beyond its local roots to connect zine lovers everywhere. 

Check out the website!

Brand Identity
2025
InDesign, Figma, Procreate

    Each of the pattern tiles, display text, and illustrations of Squawk were handdrawn to echo the DIY spirit at the heart of zine culture. Squawk, the brand’s mischievous crow mascot, embodies curiosity and exchange. His role is delivering zines, sparking joy, and guiding visitors through the collection with playful energy.